Princess Cruises and Xponential Fitness, Inc. Announce Exclusive Licensing Agreement

Princess will add Xponential’s leading boutique fitness brand content to its entire premium cruise ship fleet

OneSpaWorld, Princess Cruises’ exclusive provider of health, wellness and fitness at sea, will integrate Xponential content into its programming

SANTA CLARITA, Calif., September 12, 2022 /PRNewswire/ — Princess Cruises, the world’s most iconic premium cruise brand and a brand of Carnival Corporation & plc (NYSE:CCL) (LSE:CCL) (NYSE:CUK), today announced a five-year exclusive licensing agreement with Xponential Fitness, Inc. (NYSE: XPOF), the world’s largest franchisor of boutique fitness brands.

Through this unique partnership, Princess will leverage the extensive content of Xponential Fitness in concert with OneSpaWorld’s unparalleled expertise in the health, wellness and fitness industry at sea to become the first major cruise line offering multiple curated fitness brands to create unique and customizable fitness experiences at sea. During the term of the agreement, a minimum of eight Xponential brands will be available on board each of the 15 ships in the Princess fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet. , with Xponential’s market-leading Pilates Club, fitness brands and modalities Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab to start, with more exciting Xponential Fitness offerings to come.

Xponential Fitness will work with OneSpaWorld (Nasdaq: OSW), Princess Cruises’ exclusive partner for health, wellness and fitness services, to integrate Xponential’s exceptional experiences into the fitness offerings offered to Princess guests, managed by OneSpaWorld fitness professionals and on-board fitness staff. and spa facilities.

“Our goal is simply to deliver the best vacation experiences in the world at the best value. Combining Xponential’s unparalleled portfolio of fitness brands with OneSpaWorld’s beautifully curated fitness program, developed during our exclusive collaboration 25 years, allows us to align the most iconic brand in cruising with the best and most comprehensive offerings in the fitness industry,” said John Padget, President of Princess Cruises. “Whether at your home, local studio, cabin, ship’s fitness center, sports field or on the lido deck, our clients can engage with Pure Barre, Club Pilates , YogaSix, StretchLab, Stride or any of their favorite fitness experiences.”

“This partnership will expand the fitness experience available to the millions of passengers who sail on Princess,” said Danyal Ali, President of XPASS at Xponential Fitness. “Our wide variety of fitness offerings, from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing wide range of OneSpaWorld services on offer. on board. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and her guests. Clearly, the strong synergies between Princess Cruises, Xponential Fitness and OneSpaWorld will create value for everyone involved in the partnership.

“We are thrilled to partner with Princess and Xponential to expand our offering of personalized and personalized experiences for Princess customers at sea by incorporating studio-first fitness brand content Xponential Fitness and its market-leading multi-modal programming into our offer,” said Leonard Fluxman, CEO, President and Executive Chairman of OneSpaWorld. “Together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for every Princess guest, continuing our 25-year commitment to innovation and bringing wonderful new experiences and memories to our guests.”

In addition to Xponential-branded studio classes onboard, Princess will make Xponential Fitness’ XPLUS virtual studio class subscription service available in more than 23,000 staterooms on Princess’ proprietary digital content platform, OceanView. Princess guests do not need to be Xponential Fitness members to enjoy live studio classes and on-demand cabin classes, and can continue their onboard experience post-cruise via XPASS at exclusive Princess discounted prices .

In addition, Princess will integrate custom equipment sets from Xponential Fitness partners to complement its onboard boutique studios, and will also make Xponential Fitness products available at onboard retail stores and the location-based services platform at the application of Princess, industry leader, OceanNow.

Alongside these exclusive onboard and post-cruise Xponential Fitness offerings, provided by OneSpaWorld at sea, Princess Cruises is also becoming the first Xponential Fitness corporate wellness partner through its multi-brand XPASS studio class program and programming. on-demand virtual fitness XPLUS. offered at exclusive discounts to more than 30,000 Princess Cruises employees. With this agreement, Xponential Fitness and its brands become the Official Fitness Content Partner of Princess Cruises, while Princess Cruises becomes the Official Vacation Partner of all Xponential Fitness brands.

About Princess Cruises

Princess Cruises is the world’s most iconic premium cruise brand, operating a fleet of 15 modern cruise ships, carrying millions of passengers each year to 330 destinations around the world, including the Caribbean, AlaskaPanama Canal, Mexican Riviera, Europe, South America, Australia/New Zealandthe South Pacific, Hawaii, Asia, Canada/ Cruises in New England, Antarctica and around the world. Celebrated around the world as the Love Boat, Princess offers the ultimate in personalized, effortless cruising with gorgeous balconies, world-class dining, entertainment, casinos, swimming pools, fitness centers and spas, all enhanced by the exclusive Princess medallion. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK). The Princess brand will be on full display this fall as The Real Love Boat joins CBS’s primetime lineup Wednesday night starting at October 5.

About Xponential Fitness, Inc.

Xponential Fitness, Inc. (NYSE: XPOF) is the world’s largest franchisor of fitness brands. Through its mission to make boutique fitness accessible to everyone, the company operates a diverse platform of ten brands spanning all verticals including Pilates, Indoor Cycling, Barre, Stretching, Rowing, Dance, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible and personalized workout experiences led by highly trained instructors in studios across 48 U.S. states and Canada, and through master franchise or international expansion agreements in 12 additional countries. Xponential Fitness’ brand portfolio includes Club Pilates, the largest Pilates brand in United States; CycleBar, the largest indoor cycling brand in United States; StretchLab, a concept offering individual and group stretching services; Row House, the largest franchised indoor rowing brand in United States; AKT, a dance-based cardio workout that combines toning, interval, and circuit training; YogaSix, the largest franchised yoga brand in United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the larger Barre brand in United States; STRIDE, a concept of cardio-training and strength training on a treadmill; Rumble, a complete boxing-inspired workout; and BFT, a functional and strength-based training program. For more information, please visit the company’s website at

About OneSpa World

Based at Nassau, Bahamas, OneSpaWorld is one of the largest health and wellness services companies in the world. OneSpaWorld’s distinguished health and wellness centers offer guests a full range of premium health, wellness, fitness and beauty services, treatments and products currently aboard 174 ships cruise lines and 51 destination resorts around the world. OneSpaWorld holds the market leading position within the cruise industry in the historically fast growing international leisure market and is backed by its exceptional service standards, extensive global recruitment, training and logistics platforms, its unreplicable operating infrastructure, extraordinary team and service history. and product innovation that has enhanced customers’ self-care experiences while on vacation for more than 65 years.

Forward-looking statements

This press release contains forward-looking statements based on current expectations, estimates, forecasts and projections based on management’s judgment, beliefs, current trends and anticipated performance. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, the timing and launch of Xponential Fitness branded studios on princess cruise ships, the success of onboard studio classes on Princess Cruises, the impact of the COVID-19 pandemic on our business and franchisees; our relationships with master franchisees and franchisees; difficulties and challenges in opening studios through franchisees or onboard Princess Cruises; the ability of franchisees to generate sufficient revenue; risks associated with expanding into international markets; loss of reputation and brand awareness; a material weakness in our internal control over financial reporting; and other risks as described in our filings with the SEC, including our Annual Report on Form 10-K for the full fiscal year ended December 31, 2021 filed by Xponential Fitness with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions that later prove to be incorrect could cause actual results to differ materially from those set forth in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today’s date unless otherwise noted, and Xponential Fitness undertakes no obligation to update such information except as required by applicable law.

SOURCE Princess Cruises

Milton S. Rodgers