Lavazza Coffee announces the opening of its first Canadian training center in Toronto

The latest addition to the iconic Italian coffee brand’s global network of training centers to open this month

TORONTO, 21 October 2021 / CNW / – Lavazza Coffee is pleased to announce that it will be opening its very first training center in Canada in Toronto, today, 21st of October. Lavazza’s training centers have been promoting coffee cultivation around the world for over 25 years and the announcement of the latest addition to the network is part of the Italian coffee group’s long-term plans to expand its presence in the North American market.

The first Canadian Lavazza Coffee training center will join the brand’s network of “coffee universities” that currently exist through Europe, Asia, Australia and United States. Led by a certified specialty coffee trainer, Raichel Neufeld, Lavazza’s training center will serve to educate baristas, catering staff, salespeople, distributors, newly hired staff, media and opinion leaders on the proper use of Lavazza products as well as all that. they need to know about coffee – acting as a guide and reference for catering professionals by offering ideal solutions, courses, refresher courses, training paths and more for those who have chosen to make their passion for coffee is a profession.

“At Lavazza, we see coffee as more than just a drink, it’s an art in constant evolution,” said Davide Riboni, President and CEO Americas BU for Lavazza. “We believe in putting innovation, creativity and experimentation first, which is why our training facilities are so important. By training accomplished professionals, by searching for a unique and perfect quality espresso and by experimenting new forms of taste, we can continue to deliver the Lavazza experience that our customers have come to know, love and expect. “

The Toronto The training center will be the key element in delivering the full Lavazza experience to the brand’s foodservice customers in the Canadian market in terms of training and support standards. Additionally, this space will be used for a formal coffee tasting and an equipment showroom for onboarding new Lavazza customers.

“The Toronto Training Center will create the opportunity for closer interaction with our current and future partners,” said Andrea Chiaramello, Vice-President of Sales Canada. “The service facility will be an open door, inviting the community into the Lavazza world and aiming to share over 125 years of Lavazza coffee experience and knowledge. ”

The Toronto the opening follows training centers that have opened in Los Angeles and New York over the past year and precedes an upcoming Miami the site is expected to open by the end of the year. Looking even further, the Italian coffee brand is also planning to open a training center in Chicago in the first half of 2022 as it continues its expansion efforts in North America.

Contact: Nicole colasanto, 732-865-0383, [email protected]

SOURCE Lavazza

Milton S. Rodgers

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