EEducation Albert signs licensing agreement with Hatten Förlag and Babblarna via Jaramba

eEducation Albertone of the leading Nordic players in EdTech, has today via Amd AB “Jaramba” has entered into a license agreement with Hatten Förlag regarding the interactive exercises and content of “Babblarna & Vänner”. The deal will allow Albert to offer language learning books, films, music, games and toys from Hatten Förlag for children aged 1-5 through its “Jaramba” toddler platform. .

Licensed Content refers to portions of Bablarna’s Extended Content as well as other selected Hatten Förlag Intellectual Property Rights. Thanks to this collaboration, Albert has the opportunity to offer children aged 1 to 5 the opportunity to learn together with “Babblarna och vänner” via interactive exercises on the Jaramba platform. The launch of the content is expected to take place in the third quarter of 2022. Hatten Förlag will receive a variable remuneration based on the use in the platform which should have a neutral impact on the gross margin of the group.

– Babblarna with 800,000 books sold and 950 million streams on YouTube is one of the most popular characters among families with children and has long been requested by our users. We look forward to working closely with such a strong brand as Babblarna. We now have opportunities to further strengthen our position with our customers simultaneously, as we see a great opportunity to further expand our target audience. We are very happy to have initiated this partnership and to contribute with Hatten Förlag to make learning more fun and to increase the knowledge levels of children, says Kajsa Lernestål, Head of Marketing at Albert.

– We are very happy to start a collaboration with Albert through Jaramba as a platform because we see great potential and synergies between us. We are convinced that Babblarna, who is one of the SwedenThe strongest brands of for children from 0 to 4 years old, as well as Albert, will increase the distribution of our materials for language development. said Lennart BlixtHead of Publishing and Licensing at Hatten Förlag.

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Milton S. Rodgers