888 is cleared to launch in the nascent iGaming market in Ontario on April 4
888 continues its unprecedented growth in global markets with a host of recent developments. Last week, the iconic brand was licensed before Ontario, the first in Canada open and regulated iGaming market play is set to begin in the province on April 4.
This week we see 888 extend its toy library in Spain with an agreement to add Bragg’s ORYX Gaming and related content, and finally, Spearhead Studios will launch with them marking the developer UK debut soon followed by a partnership in Italy.
The Alcohol and Gaming Commission of Ontario (AGCO) has issued 888 a license ahead of this market’s first open gaming regiment in which they will not simply provide content or services to the Crown corporation, Ontario Lottery and Gaming (OLG), but operating as an autonomous operator.
The license brings the number of locally regulated markets to 19 for 888 which include seven in the United States. Market liberalization away from government monopoly began in 2019 when the provincial government announced it was setting a course that would see private operators participate directly in the market.
Itai Pazner, General Manager of 888.”As a group, our goal is to strengthen our presence and client offering in key regulated markets,” “To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely important strategic step for us..
“As we prepare for launch in the coming weeks, we are excited to bring all of 888’s flagship products and games to new audiences across the province, delivering our unique and differentiated experiences to gamers..”
The first installment of games ORYX RGS wallet went live with more titles due out soon. The company’s RGS (Remote Gaming Server) portfolio includes content that will be released to 888casino by partner Blue Guru Games and Bragg’s own Atomic Slot Lab. internal workshop. Spanish players now have access to a new range of localized and unique content. The launch closely follows similar launches partnership extensions in Sweden and the UK.
Vice President of B2C Casino at 888, Talya Benyamini, said: “We are pleased to extend our partnership with ORYX Games and bring its games to 888casino players in Spain. This will provide our customers with an increased portfolio of dynamic and exciting titles, which is an important part of our product and content leadership strategy..”
Last year, ORYX expanded into four new jurisdictions and launched content on 140 new brands across 80 new operational partners.
Meanwhile, in the UK…
Spearhead Studios will enter the market for the first time in partnership with 888casino. Spearhead Studios CEO Mathias Larsson said:This partnership means a lot to our company. 888casino is an amazing partner and very strong in the regulated markets they operate in.”
He added, “We are also excited to be going to live with them in Italy soon as it is uncharted territory for us..”
888 gets igaming license in Ontario, iGaming Business, March 4, 2022
Bragg’s ORYX Gaming extends 888casino relationship with Spain launch, European Gaming News, March 7, 2022
Spearhead Studios titles make their UK debut, G3 Newswire, March 7, 2022